i-DAT

What is it?

i-DAT is a Research and Design Collective playfully experimenting with data.

We co-create and share technological prototypes and practices, that push and challenge the boundaries of digital arts and creative media practice. Our main focus is on making ‘data” tangible, playable and readily available as a material, to generate new meaning and inform participation, audience engagement and innovation in the arts.

Hosted by Plymouth University, i-DAT has been delivering world class cultural activities since 1998 and continues to evolve its programme of activities, pushing the boundaries of digital arts / creative media practice. It generates playful opportunities for research, production and collaboration and makes technological innovations accessible to artists and audiences.

What does it offer to businesses?

  • i-DAT provides access to new technologies, knowledge and ideas through collaborative projects and commissions.
  • Practice based research and production activities which are underpinned by considerable PhD supervisory experience and an international network of researchers and practitioners.
  • Management of the Immersive Vision Theatre (IVT), delivering shows, productions and research in immersive full dome environments. The IVT is available for hire with i-DAT available to aid external organisations in preparing their visual resources for the theatre’s immersive screen. Mobile IVTs are also available for hire at events and external sites.

Are there examples of past projects?

The European Mobile Dome Lab: This project produced 3 installations; Liminal Spaces, Dream Collider, and Murmuration, which were the culmination of a EU funded collaboration between Canadian and European partners. This research project was articulated through the full–dome environment as an instrument to explore trans–disciplinary forms of artistic expression, these experiments oscillate between performance, interactive installation and immersive event.

This Is Where We Are (TIWWA): An immersive and interactive algorithmic sculpture fuelled by the data we collectively generate. A technological fusion of interactive light and sound, this dynamic data driven artwork asks audiences to consider the data they generate and the algorithms that increasingly influence their behaviour. TIWWA offers a glimpse into a future where we work rest and play with and through algorithms. A technological fusion of interactive light and sound, this dynamic data driven artwork asks audiences to consider the data they generate and the algorithms that increasingly influence their behaviour. This Is Where We Are offers a glimpse into a future where we work rest and play with and through algorithms.

Artory: A free app developed by i-DAT and partners that leads users to Plymouth’s culture hotspots and then rewards them with exclusive offers. Artory users earn Art Miles by visiting venues and leaving feedback. These can be exchanged in participating cultural venues all over the city for drinks, discounts and VIP offers. Venues and attractions fill the app with their what’s on listings and events, helping to promote Plymouth’s cultural assets to a connected audience of city residents and visitors. Art Miles earned in one venue can be used in another venues, thanks to the collaborative approach taken by the organisations involved in developing Artory.

Want to know more?

If you have any questions about the various opportunities within i-DAT, get in touch with Director of Operations: Birgitte Aga on birgitte.aga@plymouth.ac.uk or call 01752 586201.